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CU System
CUs computer-checkup services mean cross-sales
TAMPA, Fla. (8/2/12)--Tampa-based GTE FCU's "Techs on Tour" events are proving not only popular but also present an opportunity for the credit union to cross-sell its electronic services.

The Techs on Tour events help resolve members' problems with their computers, according to Deposit Growth Strategies (July 1). The events are once a month--on a Saturday--from noon until 4 p.m. and are held at different branches of the $1.9 billion asset credit union.

The goal of the service is to ensure that members' computers are adequately equipped to use the credit union's virtual services.

During the events, the credit union's "community engagers" are also present. They interact with members who are waiting for their computer checkup by answering questions and giving demonstrations showcasing the credit union's online channels and electronic services.

GTE FCU's Techs on Tour for May serviced 25 computers and its June event serviced 13, said the article.


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