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CUs continue to mark ICU Day


MADISON, Wis. (10/25/11)--Credit unions nationwide celebrated the credit union difference on International Credit Union Day, Oct. 20.

Credit unions nationwide celebrated the people helping people philosophy on International Credit Union Day, Oct. 20. Desert Valleys FCU, Ridgecrest, Calif., joined forces with a local animal shelter to help find new homes for pets and also collecting donations the shelter. (Photo provided by Desert Valleys FCU)
ICU Day is celebrated the third Thursday in October every year.

Credit unions celebrating ICU Day included:

  • Pennsylvania State Employees CU, Harrisburg, Pa., celebrated ICU Day by encouraging more consumers to join the credit union movement. The credit union sent an e-mail and video message from PSECU President Greg Smith to its members, explaining the PSECU difference and encouraging family and friends to move their accounts from large national banks to a credit union. To complement the message, PSECU will be employing a comprehensive strategy to get the message out to the general public. Components of the strategy include utilizing social media outlets, print and radio advertisements, a switch kit for consumers wishing to move their accounts, and extended hours on Bank Transfer Day Nov. 5 for the call center and branch locations.
  • Desert Valleys FCU, Ridgecrest, Calif., supported the Indian Wells Valley Humane Society and Ridgecrest Animal Shelter. The credit union collected donations, dog and cat food, animal treats, and monetary contributions to support the local animal rescue shelter.
  • First Capital FCU, York, Pa, celebrated International Credit Union Day with a Member Benefit Day.  Six vendors--Liberty Mutual, CUNA Mutual Group, Enterprise Car Sales, Sprint, Genworth Financial and Bailey Travel--were represented at the credit unions main office to tout the discounts or benefits they provide to members.
  • Employees at Western New York FCU, West Seneca, N.Y., paid $5 to wear jeans on ICU Day, with money going to the local West Sencea Food Pantry, Also the proceeds of a 50/50 split raffle proceeds went to the pantry.
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