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CUs go public with displays of affection for members
MADISON, Wis. (2/14/14)--Credit unions love their members. Valentine's Day provides them with a fun opportunity to express that affection.
 
Click to view larger image A member of Landmark CU baked rose cupcakes for branch employees. (Photo provided by Landmark CU)
And for a member of $2.3 billion-asset Landmark CU, New Berlin, Wis., that feeling of affection is mutual. She delivered a batch of rose cupcakes to one Landmark CU branch. (We know there are about 98.9 million other credit union members who feel the same way.)
 
Members of $749 million-asset Hughes FCU, Tucson, Ariz., were invited to spend Valentine's Day at the ballpark to celebrate opening day for the University of Arizona baseball team.
 
Mission FCU, with $2.4 billion in assets, San Diego, sponsored the "Share Your Love of Reading" campaign, in which 25 elected officials and celebrities read aloud to underserved children.
 
Sussex County FCU, with $248 million in assets, Seaford, Del., will reward its loyal members with a patronage dividend on Valentine's Day. SCFCU members with multiple accounts will find an extra $100 in their checking account.
 
Box Elder CU, with $92 million in assets, Brigham City, Utah, shared its Valentine's Day sentiment on Twitter with the message: Credit Union's look for opportunities to help others! #CUlove
 
The Missouri Credit Union Association offered these additional ideas for "sharing the love" on social media:
  • Share funny Valentine's Day stories. Post a funny or cute love-inspired graphic and ask fans and followers for their funniest or best Valentine's Day memories.
  • Share posts with Valentine's Day themes. Pose a fun and lighthearted Valentine's Day question. Ask something simple and generic such as "Chocolate or flowers?"
  • Drop a cute statistic. Search for a fun Valentine's Day stat, and share it on social media.
  • Offer last-minute gift ideas. Share them on social media, and don't forget: Valentine's Day isn't just about the ladies. Offers some gift ideas for men.
  • Share staff or branch gifts and decorations. Did any employees receive special deliveries, such as flowers or chocolates? Share them on Twitter or Facebook, along any branch decorations.


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