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CUs help youth celebrate the magic of saving
MADISON, Wis. (4/21/09)--Credit unions are helping youth celebrate the “magic of saving” during the Credit Union National Association’s (CUNA) National Credit Union Youth Week, which kicked off Sunday and continues through Saturday.
NuVista FCU, Montrose, Calif., celebrated National Credit Union Youth Week with a pinata at the credit union. The credit union also offered goody bags, a free movie, games, hotdogs and soda for youth. (Photos provided by NuVista FCU)
Youth at NuVista FCU, Montrose, Calif., wore magician’s top hats to celebrate this year’s National Credit Union Youth Week, which is themed, “The Magic of Saving.”
“Youth Week began in 2001 as an opportunity for credit unions across the country to focus on the financial needs of young people and provide financial literacy education,” said CUNA President/CEO Dan Mica. “The Savings Challenge was then added in 2004 as an opportunity to bring youth to the credit union to open new accounts or make deposits into existing accounts.” For the first time, the Savings Challenge will run throughout April. During the challenge, credit unions invite youth to open savings accounts and deposit their money. Ten credit unions also will win $100 each to pass along to their youth. “This year’s theme [The Magic of Saving] celebrates the magic of one of the most basic, albeit most fundamental, pillars to financial independence,” Mica said. “Now more than ever, it is vital that credit unions emphasize the importance of saving to our nation’s youth to build for their future financial health and freedom.” Youth Week activities include:
* Downriver Community FCU, Ecorse, Mich., has rented a bowling alley for an evening and invited youth account holders and their parents. The credit union will offer bowling, a pizza party and prize drawings; * Horizon Community CU, Green Bay, Wis., sent a direct mailing to youth with a list of Youth Week events, a coloring page and an invitation to a magic show. Youth who refer new members under age 18 in April will receive a $5 deposit coupon; * Bell West Community CU, Oak Lawn, Ill., is supplying Thrive by Five materials to parents, which explain the importance of saving to children as young as two years old; * Beaver Valley FCU, Beaver Falls, Pa., set up tables in the lobby with magician’s capes, top hats, gloves and magic wands. On Friday, the credit union will offer refreshments, magic tricks and give away four $100 savings bonds; * First CU, Chandler, Ariz., is offering a “Good Start Guide to Money” to youth and will offer refreshments, gifts and a $5 opening deposit to youth; and * Andrews FCU, Suitland, Md., launched a “Kid$ Boot Camp” which offers products and information that teach money management. Members under age 12 can join the “Cadet$ Club” and 13- to 17-year-olds can join the “Money $quad” with a free checking account, Visa Check Card, and Visa Platinum card.
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