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CUs leagues continue to reassure members their money is safe
MADISON, Wis. (7/21/08)--Credit unions and state credit union leagues nationwide continue to work with their members and local media to get the word out that their deposits at credit unions are safe. In addition to the efforts reported in News Now last week:
* Ohio Credit Union League President Paul Mercer, along with Patrick Harris, league director of media relations, and a group of Ohio credit union CEOs, met face-to-face with the Ohio bureau of the Associated Press on Friday to talk about credit unions.

Tim Boellner, CEO, AurGroup Financial CU, Fairfield; Bill Burke, CEO, Day Air CU, Kettering; Doug Fecher, CEO, Wright-Patt CU, Fairborn; and Greg Kidwell, CEO, Members First CU, Columbus, were present at the meeting, according to the league.

“We have a distinct story to tell, and part of that story is that we are one of the best kept secrets in the country,” Fecher said. “The mission and philosophy behind credit unions is aligned with assisting people when times are difficult, and that is why we continue to succeed.”

“We are very good at what we do, and in particular in Ohio, where the economy has been sluggish for some time, credit unions have adapted and continue to serve their members,” Mercer added. * KMOX Radio, St. Louis, Mo., gave Peggy Nalls, senior vice president of the legislative affairs at the Missouri Credit Union Association, the opportunity to talk about share insurance on a radio program. The league also has provided information in its e-mail newsletter, CourierNet. * The Credit Union Association of Oregon created an online resource area for its credit unions, along with National Credit Union Administration (NCUA) resources and other materials, Laura Wieking, director of communications, told News Now.

“We also offered two training sessions on July 15 on share insurance, which were well-attended,” she said. * The Texas Credit Union League sent a statewide press release, subject material and talking points to credit unions. It also sent a special release to chapters, updated its website for credit unions and press, and created short essay pieces on specific topics related to the safety of credit union deposits in its e-mail newsletter, Rick Grady, league vice president, marketing and communications, told News Now. * The Kansas Credit Union Association submitted a press release to Kansas media and released talking points by the Credit Union National Association to credit unions, said Ashley Bridgeman, association communications specialist. * The Washington Credit Union League put together talking points, drafted a sample newsletter article discussing the strength of Washington’s credit unions, and is developing a frequently asked questions page for its website, according to David Bennett, league director of public relations. He also noted that he would be doing outreach to the largest markets in the state and creating a status report that outlines basic aspects of the state’s and nation’s credit unions compared with banks. * Cliff Rosenthal, president/CEO of the National Federation of Community Development Credit Unions, sent a letter to the editor after AM New York, a daily newspaper in Manhattan, published a front-page story about the bank crisis July 16 without mentioning credit unions. Rosenthal sent the newspaper a letter, “Federal insurance protects banks, credit unions,” which was published the next day. In it, he assured readers that the National Credit Union Share Insurance Fund is backed by full faith and credit of the U.S. government. * Mid-Atlantic FCU, Germantown, Md., also published a press release explaining how the credit union is reaching out to current and potential members in Montgomery County, offering them a safe place to put their money and receive financial counseling. * The Wisconsin Credit Union League has provided a list of resources for its credit unions, including talking points, links to press releases about the safety of credit unions, an insured funds brochure, and other items from the NCUA.
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