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CUs make Kansans' day 'the CU way'
TOPEKA, Kan. (5/14/14)--On Tuesday, diners at Juli's Coffee and Bistro, Topeka, Kan., were greeted with the offer of a free lunch, courtesy of three Topeka credit unions and the Kansas Credit Union Association's "theCUway" promotion.
 
Three Topeka, Kan., credit unions told diners at Juli's Coffee and Bistro Tuesday that "lunch is on us" during #theCUway campaign. (New Century CU photo)
Beginning at 11 a.m., Jennifer Kirmse, Educational CU, with $185 million in assets; Tina Pfeifer, New Century CU, $19 million in assets; and Valerie Taylor, Quest CU, $271 million in assets, bought the downtowner lunch special for anyone who was interested (The Topeka Capital-Journal May 13).
 
The credit unions gave away a total of $1,000 during the "Make a Difference" campaign, which was teased through Facebook and Twitter with the hashtag "theCUway." One customer, who learned about the event on Facebook, brought in her two daughters for lunch.
 
Taylor, who is vice president of business development at Quest CU, said the campaign helps raise awareness of credit unions and show the values and benefits they give to the community.
 
"We think that doing this through a random act of kindness is the best way to do it," Taylor told the newspaper. "Sometimes that face-to-face interaction means so much more than a commercial spot or a billboard."
 
"TheCUway" campaign will continue Thursday in Arkansas City, Augusta, El Dorado, Lawrence, Manhattan, Marysville, Ness City, Newton, Norton and Wichita.


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