Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive
150x172_CUEffect.jpg
Contacts
LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
EDITOR-IN-CHIEF
MICHELLE WILLITSManaging Editor
RON JOOSSASSISTANT EDITOR
ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

CU System
CUs marketing campaign urges unbanking
NORTH HAVEN, Conn. (2/24/09)--A credit union in Connecticut has developed an "Unbank" marketing campaign aimed at encouraging consumers to consider credit unions as a viable option to banks. The new campaign by Connex CU, a $337.4 million asset credit union based in North Haven, Conn., encourages people to go online and write about what frustrates them about banks (HartfordBusiness.com Feb. 23). The message board, located at www.UnbankNow.org has compiled more than 40 posts, many of which criticize banks for issues ranging from subprime lending to fees. The credit union is also trying to take advantage of headlines that large national banks have received during the economic downturn to try to increase its market share. Tansley Stearns, vice president of sales and service at Connex, told the newspaper that the credit union sees it's different from banks, but not a lot of people are aware of the differences. With the campaign, the credit union hopes to underscore its advantages and clear up misconceptions about credit unions. The article outlines the credit union difference.
Other Resources

RSS





print
News Now LiveWire
.@CUNA says new House bill is "further evidence" of lawmakers' interest in how @TheNCUA uses its funds from CUs. See News Now Monday.
10 hours ago
.@MECreditUnions announces winner of @YoungFreeME #SoundOff contest. @Sassquatch_Band will play Old Port Festival in June @PDD_Downtown
1 day ago
House Financial Services Com. to hold March 3 hearing to receive the semi-annual report of @CFPB Director Richard Cordray.
1 day ago
Rep. Jeff Miller (R-Fla.) re-introduced bill to ease veterans' access to loans for #smallbusiness purposes from a #creditunion (HR 1133)
1 day ago
You can get your subscription to @cuna 's free, daily, online #creditunion #news service News Now here: http://t.co/YtUejEmAYP
1 day ago