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CU System
CUs marketing campaign urges unbanking
NORTH HAVEN, Conn. (2/24/09)--A credit union in Connecticut has developed an "Unbank" marketing campaign aimed at encouraging consumers to consider credit unions as a viable option to banks. The new campaign by Connex CU, a $337.4 million asset credit union based in North Haven, Conn., encourages people to go online and write about what frustrates them about banks (HartfordBusiness.com Feb. 23). The message board, located at www.UnbankNow.org has compiled more than 40 posts, many of which criticize banks for issues ranging from subprime lending to fees. The credit union is also trying to take advantage of headlines that large national banks have received during the economic downturn to try to increase its market share. Tansley Stearns, vice president of sales and service at Connex, told the newspaper that the credit union sees it's different from banks, but not a lot of people are aware of the differences. With the campaign, the credit union hopes to underscore its advantages and clear up misconceptions about credit unions. The article outlines the credit union difference.
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