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CU System
CUs on the Tube Ad turns to history in the making
TAMPA, Fla. (2/2/09)--GTE FCU, Tampa, Fla., rolled out a commercial Friday that shows the credit union’s 74-year history in the making. GTE created the ad to promote its products and services, and to raise awareness of all credit unions in Tampa Bay. The 60-second spot will air on TV stations in the Tampa Bay market Friday through Sunday during local and national news programs. The commercial first highlights the dark days of the Great Depression, then moves to the 1934 signing of the Federal Credit Union Act by President Franklin Delano Roosevelt, and finally to the credit union’s birth in 1935. With the growing numbers of area residents experiencing financial challenges because of the economy, GTE FCU leaders said that now was the time to raise awareness of why credit unions were created and to emphasize their stability. “We wanted to take a step back to remind people about what makes credit unions so unique,” said Doug Richardson, GTE senior vice president of marketing. Future television ads will expand upon the range of financial products and services available through GTE FCU, the credit union said. GTE FCU has $2.189 billion in assets. To see the commercial, use the link.
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