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Calif.Nev. CUs CUMD create national CU4Kids partnership
ONTARIO, Calif., and WASHINGTON (11/9/11)--The partnership will bring together the Credit Union Cherry Blossom Run in Washington, D.C., and the Credit Union SacTown Ten-Mile Run in Sacramento, Calif., on April 1, 2012. Officials of both races said they have high expectations for fund raising and for raising national awareness of credit unions.

From left, Juri Valdov, chairman of Credit Union Miracle Day, the title sponsor of the annual Cherry Blossom Ten Mile Run, and John Pamer, chairman of California's SacTown Ten Mile Run, announced a partnership of the two organizations during the annual meeting of the California and Nevada Credit Union Leagues in San Diego in October. (Photo provided by Credit Union Miracle Day)
Making the announcement at the California and Nevada Credit Union Leagues Annual Meeting were Juri Valdov, CUMD chairman, and John Pamer, CEO of Diablo Valley FCU, Concord, Calif., and chairman of the CU SacTown Ten-Mile Run.

Pamer, who ran in the Cherry Blossom run said he was "so impressed by the impact credit unions have had, both in terms of fund raising for Credit Unions for Kids as well as raising awareness of credit unions in our nation's capital. It occurred to me and others that California could do the same thing."

Diana Dykstra, president of the California and Nevada leagues, agreed. "I have a vision of 50 races being run on the same day across the country, raising funds for Credit Unions for Kids while at the same time highlighting the great work credit unions do in their local communities."

Officials of both groups indicated that holding the races on the same day would better position them to leverage sponsorship support and media attention.

SacTown Ten-Mile Run also will be listed as sponsor of the Cherry Blossom run, effectively doubling the impact of its donation. CUMD officials said they welcome sponsorship from credit unions across the nation and that all funds go back into the donating credit union's local hospital.

The last Cherry Blossom run raised more than $578,000 and brought the total funds raised for the hospitals over 10 years to more than $5 million. It hosted more than 15,000 runners. Credit unions have sponsored the run for 10 years to benefit the 17 million kids treated annually at Children's Miracle Network Hospitals.


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