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CU System
Calif.Nev. Leagues consolidate communications
ONTARIO, Calif. (8/10/12)--Beginning this summer, member credit unions of the California and Nevada Credit Union Leagues will receive a single communications piece that captures everything the credit unions use from the trade association.

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The leagues eliminated or consolidated several communications pieces into one all-inclusive, easy-to-navigate format. CU Weekly, The latest news and information from the Leagues will be e-mailed to all members on Tuesday mornings. On Thursdays, a second consolidated piece will be sent from the leagues' Education and Training Department.  Communications of a more immediate nature will still be sent as needed.

Also, all the leagues' communication vehicles will sport a unified brand of blue, white and gold, making official communications easier to identify.

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"This new direction in communications is designed to put members first," said Carol Payne, league vice president of communications and marketing. "Our goal is to remedy the number of e-mails sent to member credit union CEOs, board members, executives and other professionals who rely on the leagues for useful and relevant information."

The changes were made after member credit unions first requested a new communications piece during a 2011 member feedback survey. That was followed by a five-phase audit, in-depth surveys, interviews and focus group discussion conducted from January to May with the help of consulting firm Goldman Consulting & Strategy. The goal was to review and address the frequency, distribution and content of communications, said the leagues.


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