Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

CU System
Calif.Nev. Leagues consolidate communications
ONTARIO, Calif. (8/10/12)--Beginning this summer, member credit unions of the California and Nevada Credit Union Leagues will receive a single communications piece that captures everything the credit unions use from the trade association.

Click to view larger image Click for larger view
The leagues eliminated or consolidated several communications pieces into one all-inclusive, easy-to-navigate format. CU Weekly, The latest news and information from the Leagues will be e-mailed to all members on Tuesday mornings. On Thursdays, a second consolidated piece will be sent from the leagues' Education and Training Department.  Communications of a more immediate nature will still be sent as needed.

Also, all the leagues' communication vehicles will sport a unified brand of blue, white and gold, making official communications easier to identify.

Click to view larger image Click for larger view
"This new direction in communications is designed to put members first," said Carol Payne, league vice president of communications and marketing. "Our goal is to remedy the number of e-mails sent to member credit union CEOs, board members, executives and other professionals who rely on the leagues for useful and relevant information."

The changes were made after member credit unions first requested a new communications piece during a 2011 member feedback survey. That was followed by a five-phase audit, in-depth surveys, interviews and focus group discussion conducted from January to May with the help of consulting firm Goldman Consulting & Strategy. The goal was to review and address the frequency, distribution and content of communications, said the leagues.


RSS print
News Now LiveWire
.@RepDennyHeck to @NWCUA Amplify conference audience: "More often than not, CUs are part of the solution"
10 hours ago
LA Laker and NBA Legend Earvin "Magic" Johnson was the keynote speaker Tuesday @CCULReach, hosted by the Cal/Nev #CreditUnion Leagues
11 hours ago
.@growfinancial's #salsa sensation spices up seed giveaway #NewsNow http://t.co/rKmWVwwzot
11 hours ago
.@TheNCUA Office of Small CU Initiatives soon--maybe Nov.--will launch website for #CUs 2 research #creditunion vendors or service providers
11 hours ago
.@TheNCUA says late 2Q Call Report filers 2 pay total of $17,111 in penalties.Individual penalty range is $52 to $1,824;median is $256. 2of2
12 hours ago