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Calif.Nev. leagues capture marketing awards
RANCHO CUCAMONGA, Calif. (6/30/08)--The California and Nevada Credit Union Leagues earned honors recently in several national and international communications competitions.
Award -winning public affairs staff from the California and Nevada Credit Union Leagues include: Tina Ramos-Ingold, public affairs coordinator; Matt Buck, public affairs specialist; Patricia Mendez, administrative assistant; and Henry Kertman, vice president of public affairs. (Photos provided by the California and Nevada Credit Union Leagues)
The honors went to their flagship publication, Credit Union Digest; a marketing campaign for the 2007 Big Valley Educational Conference; a public advocacy campaign website and radio ad; and a special video of grant recipients. The July 2007 Credit Union Digest feature article, “The Next Big Thing,” received a first-place award in the American Society of Association Executives (ASAE) and the Center for Association Leadership’s Gold Circle Award. The article was written by Jenny Boyle, publications specialist and writer. The league received Awards of Distinction from The Communicators Awards, an international competition, for a feature article ("The Next Big Thing") and the 2007 Big Valley Educational Conference marketing campaign. In its first entry to the Videographers Award, an international competition, the leagues received an Award of Distinction for a video about credit union members impacted by the California wildfires and who received grants from the National Credit Union Foundation. It was produced by Graphic Designer Danielle Price.
Blockbuster Awards winners from the California and Nevada Credit Union Leagues included, from left: Jenny Boyle, publicatiokns specialist and writer; David Dudley, marketing specialist; Carol Payne, vice president of communications and marketing; Patricia Mendez, administrative assistant; Natalie J. Moreno, lead graphic designer; LaDonna Kohler, print buyer; Danielle Price, graphic designer; and John Drago, vice president of information technology.
In the four-minute video, the recipients emotionally recount devastating losses they incurred and thanked those who donated to help them. The leagues also received four first-place Pro & Blockbuster awards, sponsored by the Credit Union National Association. In the Pro Awards, the site won in the Best World Wide Website category, and Credit Union Digest took the top prize in the Most Improved Publication category. As part of the 2007 Public Advocacy Program, was launched to increase the effectiveness in building awareness and support for credit unions. In the Blockbuster Award, the "Famous" radio ad from the 2007 Public Advocacy Program came in first in the Best Credit Union Radio Spot category; and the Big Valley Conference campaign was honored as Best Campaign with a budget of under $10,000. “Famous” and two other ads used for the 2007 campaign, used a tongue-in-cheek approach to attract quick attention on what credit unions can do for consumers. “Famous” used the story of “Jane” and how credit unions helped her become a successful business owner, and brought benefit to her community as well.


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