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California Coast CUs mobile banking gains traction
SAN DIEGO (3/9/12)--Less than six months after rolling out its new mobile banking service, San Diego-based California Coast CU already has more than 11,000 members--nearly 10% of its membership--enlisted in the service.

"Our members are rapidly adopting this new technology because it clearly provides much greater freedom and convenience," said Kevin Landel, senior vice president of information services at $1.5 billion asset California Coast CU. "The credit union took great care in selecting one of the industry's most versatile and secure mobile banking apps for our members."

While there are numerous mobile banking apps currently in use, features and capabilities can vary significantly, Landel said. In addition to standard features such as the ability to check account balances, view transaction histories and transfer funds between accounts, the new banking app available to California Coast members offers a few extra perks.

Cal Coast members enlisted in mobile banking can pay bills online, graphically track and display spending habits, locate a branch or the nearest surcharge-free ATMs and access the credit union's website.

Even though mobile banking was marketed through various channels, the major growth came from marketing in our online banking channel and through multiple e-mail campaigns," said Tracy Fournier, California Coast's senior online marketer. As an example, the initial e-mail communication generated a 96.3% increase in adoption.  

"Smart phones, tablets and other mobile devices are quickly gaining ground on personal computers as the preferred path to accessing the Internet," Landel added.


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