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CU System
Catalyst Corporate Launches Second Satisfaction Survey
DULUTH, Ga. (5/15/13)--Responses to Catalyst Corporate FCU's Second Annual Satisfaction Survey are due Friday.

Survey results will be used to obtain data to support benchmarking and decision-making for allocation of Catalyst Corporate CU's resources.

"The online survey measures satisfaction with engagement and service, gathers a high-level assessment of Catalyst's products and services, and gauges the likelihood of respondents recommending Catalyst to other credit unions," said Kathy Garner, Catalyst Corporate president/CEO.

About 540 representatives from 300 credit unions responded to Catalyst Corporate's 2012 survey. Member feedback was collected by the Catalyst Councils and Catalyst Corporate's board of directors. The survey generated a Net Promoter Score (NPS) by calculating responses to the question: "How likely are you to recommend Catalyst Corporate to a friend or colleague?"

Catalyst Corporate scored an NPS of 64; any score above 50 is considered excellent, said the corporate. The average score in the banking industry is 18. Respondents cited Catalyst Corporate's quality of service and helpful staff as reasons they would recommend the organization to others.

Results will be tabulated during June and will contribute to Catalyst's strategic planning in September.


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