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Catalyst readies iPad mobile banking app for holiday
PLANO, Texas (12/21/12)--Analysts are predicting that Apple will sell 25 million to 30 million iPads and the smaller iPad minis this holiday season. Another 95 million units are projected to sell in 2013. That's good news for credit unions using Catalyst Corporate FCU's mobile banking service, because the corporate is rolling out its mobile banking app for iPad--just  in time for  Christmas.

"Mobile banking has been tremendously popular on smartphones," said Karen Coble, vice president of sales for Catalyst Corporate. "The larger screen on the iPad makes conducting financial business on a mobile device even easier."

Catalyst Corporate's mobile banking app is quick-to-market, Coble said, allowing new and existing iPad users to connect to a credit union's mobile solutions in weeks instead of months from now.

The downloadable iPad app offers all the same features as Catalyst Corporate's smartphone app, Coble said. Users can: check account balances, view transaction history, make internal transfers, pay bills, locate ATMs/branches, share social media content and--with Catalyst Corporate's Mobile Capture-- make deposits.

Catalyst Corporate's app integrates directly with a credit union's core system to provide real-time data. It is customizable, can readily incorporate unique branding, and provides capabilities for in-app marketing, messaging and member satisfaction surveys. The iPad app is supported by strong visuals, consistent with the iPad's design, and offers increased finger scrolling and drag-and-drop account panes for smooth navigation, according to Robb Gaynor, chief product officer at Malauzai Software Inc., Catalyst Corporate's mobile banking app-development partner. 

"We expect about 50% of our current production customers to opt for the iPad app," said Gaynor. "For credit unions that already have existing iPhone apps, the iPad app can be implemented in about 60 days" and requires minimal additional design and branding input.

Mobile banking enrollment will only continue to grow with the introduction of the new iPad app, Gaynor said. The app will appeal not only to consumers who access the Internet exclusively through their iPad, but also to  individuals already using the app on their iPhone and who want to add it to a second device.

Malauzai, which tracks average logins, session duration, feature utilization and enrollment levels of mobile banking users to arrive at a monthly "mobile engagement index," notes differences in usage between smartphone and tablet users.

"According to our research, iPad users are showing greater engagement than their iPhone counterparts when they access mobile banking. Their sessions are longer and they are doing more while in those sessions," Gaynor said.

Catalyst Corporate launched its mobile banking app for Apple iOS and Android smartphones in January 2012.


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