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Chrysler asks CUs aid on Cash for Clunkers
LANSING, Mich. (7/24/09)--Chrysler incentives, including the credit union member discount, have been suspended as of Thursday, while the auto maker launches its single Cash for Clunkers campaign. The new program will run through Aug. 31. Invest in America, credit unions' auto incentive program with Chrysler Corp. and General Motors Co. (GM), has a contract with Chrysler through the end of the year. “This move by Chrysler is expected to be temporary as they restructure and get ready for the new model year," David Adams, president/CEO of CUcorp and the Michigan Credit Union League, said. CUcorp, a wholly owned subsidiary of the league, is coordinating the marketing of the Invest in America campaign. "We hope that credit unions will continue to promote Chrysler Cash for Clunkers as well as the GM CU Member discount," Adams told News Now. In the Cash for Clunkers campaign, every consumer shopping for a new vehicle within the timeframe will qualify for up to $4,500 toward the purchase of an eligible, new 2009 Model Year Chrysler, Jeep or Dodge vehicle (Life is a Highway July 23). Consumers with an eligible trade-in could qualify for double the money, or up to $9,000 for a new vehicle. Chrysler asked that credit unions support the offer under the Invest in America program during the campaign. "We will announce many ‘Invest in America’ program enhancements soon, including the expected return of CU Cash from Chrysler,” Adams said. For more details, use the link.
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