Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

CU System
Clean slate promo results in 4000 loans
ANCHORAGE, Alaska (1/31/11)--Credit Union 1, a $711 million-asset institution in Anchorage, Alaska, recently offered members the chance to start the year off with a “clean slate” on their loan payments--and saw a corresponding increase of nearly 70% in new-loan volume over the same time last year. During the credit union’s “Clean Slate Giveaway,” members who closed on a loan were automatically entered into a drawing to have all of their loans at the credit union paid off, up to $25,000. The credit union launched the campaign as a way to differentiate itself from the competition, said Rachel Ramsey, vice president of marketing and communications. The $25 gift card drawings were incorporated into the Clean Slate Giveaway to keep motivation and enthusiasm alive throughout the three-month promotion, Ramsey added. She said the key behind any successful promotion is to get employees behind it so they the feel comfortable talking about it with people.
Other Resources

RSS





print
News Now LiveWire
#NewsNow Iowa loan growth 3 times national bank rate http://t.co/fUvudPLg5d
1 hours ago
.@ICBA tallies its Home Depot data breach costs: $90M, 7.5M cards http://t.co/iJgRDC2AKZ
2 hours ago
.@icul's Jury elected treasurer of @WOCCU exec committee http://t.co/HEF1UChN8f
3 hours ago
Data breach fatigue? No wonder: 45% of Americans said they had received breach notification from retailer/card-issuer http://t.co/gRIuZanUNQ
4 hours ago
Season's greetings from playlists to cookies #NewsNow http://t.co/5gu8nrCoyL
5 hours ago