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CU System
Community Choice unveils unbanking ads
JOHNSTON, IOWA (12/15/11)--Community Choice CU, Johnston, Iowa, will soon roll out its "unbanking" advertising campaign, which takes a playful jab at for-profit financial institutions in a wave of anti-bank sentiment following Bank Transfer Day.

The credit union launched a microsite and a Facebook page, and will soon roll out print ads. Radio and TV ads will follow early next year.

Community Choice is trying to show consumers that  credit unions are different than banks, Josh Cook, vice president of operations and business development at Community Choice told the Des Moines Register (Dec. 13).

Branch lobbies feature walls where members can post graffiti. Branches also offer free popcorn and are filled with the scent of apple pie--provided by scent machines.

Nintendo DS3s and iPads also are available for members to use in the lobbies.

Community Choice CU's in-house marketing department distinguished itself six years ago with its "Fed Up with Bills" series of advertisements. The ads featured portly men wearing white tanktops emblazoned with the word "Bill." The men were kicked out of the house by a beautiful brunette who was sick of her debts.
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