EAST LANSING, Mich. (2/5/13)--The Michigan Credit Union League's video portal CUBE TV is prominently featured in a Computerworld article about four businesses' success in using videos as a key communications tool.
CUBE TV--CUBE stands for Credit Union Broadcast Experience--was launched in 2008 so the league could provide video content on its website, Dave Adams, MCUL's president/CEO, told the publication (Jan. 23). It provided updates on the industry, information about league strategic plans and financial performance, and direction to staff and board of directors at about 300 credit unions," he said.
The concept stemmed from the popularity of videos on YouTube. Today, it includes a subsidiary that creates websites and Web content for credit unions.
"As a trade association, one of our core functions is education and information for our industry," Adams said. The videos focus on the Michigan market but create content that can be shared with other leagues.
Two full-time staffers, a part-timer and one intern are dedicated to CUBE-TV. Two to three others provide regular content such as a monthly video.
The league's first streaming video was inspired by the annual Credit Union National Association Governmental Affairs Conference. The video crew broadcast live from the event so credit unions could view it from back home and have done so for five years.
CUBE-TV's most popular channel is the Credit Union Compliance Connection, offering 100 vignettes on compliance issues. The site provides 128 videos-- up from 112 in 2011--and was on pace to reach 150 by the end of 2012. Adams said video views increased 200% to 18,000 in 2012 from just over 8,800 the previous year.
Eventually, Adams said, other leagues could plug the videos into their websites and potentially share advertising revenue. Currently, leagues in Georgia and Illinois provide CUBE TV on their websites.
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