KALAMAZOO, Mich. (4/3/12)--A fraud awareness campaign will use social media and other tactics to help members of $364 million asset Consumers CU recognize and avoid scams.
Consumers CU plans to use Facebook, Pinterest, Twitter, Foursquare and its blog to build member awareness, along with newsletter articles and lobby displays.
The ongoing campaign will remind members to ask questions that can help them identify con artists, who typically contact people online or by telephone to make offers or ask for "help" in collecting funds. The campaign will reinforce the need for members to seek more information when offers appear "too good to be true."
"Con artists are shrewd and the scams constantly change," President and CEO Kit Snyder said. "While there is no one way to stop fraud it most often circles back to an unusual amount of money being offered for a seemingly easy or innocuous task."
Staff training is another component of the campaign to help tellers and other employees recognize transactions that indicate a member could be a potential fraud victim. Senior Teller Cindy Powell recently averted two scams involving large sums of money in less than 30 days.