MADISON, Wis. (7/17/13)--Are you feeling an urge to tweet and you want to make sure you reach the Credit Union National Association--or CUNA--and all its followers? Starting immediately and going forward, the old Twitter handle @CUNAverse is being replaced with the shorter and clearer @CUNA.
To the uninitiated, a Twitter handle is analogous to the longstanding Citizens Band-radio "handles," that is a call-name that let's everyone know who you want to reach. Only with a Twitter handle you're dealing with online communications instead of airwaves--and you only have 140 characters to communicate.
By using @CUNA, CUNA makes that its primary social media voice on Twitter. The change is intended to increase CUNA's reach and communications with our wide variety of constituencies.
The change will not affect existing followers.