PLANO, Texas (11/3/11)--Catalyst Corporate FCU will create three member-engagement groups designed to help shape the future of the corporate credit union.
The groups, to be known as Catalyst Councils, will focus on service delivery, product development and enhancements, and "over-the-horizon" planning, Catalyst Corporate said.
The announcement was made at a meeting Oct. 25 held in conjunction with Catalyst Corporate's annual Economic Forum. About two dozen credit union representatives attended.
The three councils, slated to begin meeting in early 2012, will gather input from the eastern, central and western regions of the U.S. Each councils will be comprised of about a dozen credit union leaders.
Credit union representatives attending the input session suggested that councils should "advocate innovation"--expressing hope that Catalyst Corporate would help credit unions be first to market with emerging products and services.
"Those attending the meeting said they would like the councils to promote the development of products and technologies that will be useful in recruiting younger members," said Amy Fuller, Catalyst Corporate vice president of communications, who facilitated the meeting with Mark Meyer, CEO of the Filene Research Institute.
Attendees also suggested the councils should emphasize continual expansion of product and service education. Others suggested council members could act as a "sounding board" and liaison between the corporate and credit unions at chapter meetings.
Creation of a listserv to keep council members in touch between four meetings slated for 2012 was also discussed.
Catalyst Corporate is kicking off its recruiting effort for the councils this week with notices in its newsletter and in an e-mail to its 865 member credit unions.