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CU System
Council honors marketing, biz professionals
MADISON, Wis. (3/20/14)--During its annual conference last week, the CUNA Marketing and Business Development Council Conference honored three credit union professionals for their accomplishments.
 
Kristen Mashburn, vice president of marketing, Listerhill CU, $628 million in assets, was named Marketing Professional of the Year. Mashburn's creative work and business strategy helped the Muscle Shoals, Ala.-based credit union increase its assets by 60% and double its brand recognition compared with peer financial institutions. This year, Mashburn and her team won three best in category awards and 11 Diamond Awards from the CUNA Marketing and Business Development Council.
 
The Business Development Professional of the Year award went to Josh Allison, relationship development manager, Horizon CU, Spokane Valley, Wash. Allison's achievements with the $584 million-asset credit union include execution of school partner and select employee group engagement strategies, financial literacy, and weaving the credit union philosophy into those programs.
 
Amy McGraw, vice president of marketing, Tropical Financial CU, Miramar, Fla., $537 million in assets, was honored with the Volunteer of the Year award. The award recognizes the work done on behalf of the CUNA Marketing and Business Development Council by its volunteers. McGraw serves on two committees, volunteers to facilitate sessions and contributes to the council's social media channels.
 
Winners will be featured in an upcoming issue of Credit Union Magazine.
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