MOLINE, Ill. (11/19/13)--Moline, Ill.-based DHCU Community CU's CashBack Checking, an account that pays members each time they use their debit CheckCard and Visa cards, has produced big returns, paying back members $58,000 in October, the first month of the program.
More 60% of checking account members are discouraged by pricing and fee changes on checking account, according to Raddon Financial Group, a financial research provider based out of Chicago. Of those, 25% are upset with fees associated with having a checking account, not maintaining a minimum balance in the account. DHCU is taking an out-of-the-box approach by rewarding member for using their cards.
Each time members use their DHCU CheckCard or Visa credit card, they earn an introductory cashback offer of ten cents for each CheckCard transaction and 20 cents for each DHCU Visa credit card transaction. CashBack rewards will accumulate throughout the program year and be paid as a deposit into the member's CashBack checking account each November.
The program includes both signature and PIN debit transactions. There is no minimums set on the number of transactions and no cap on how much a member can earn through the program.