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CU System
Dakotas associations new campaign draws media
BISMARCK, N.D. (4/5/12)--The Credit Union Association of the Dakotas' (CUAD) press conference this week announcing the launch of its new awareness campaign drew the attention of Bismarck, N.D., media, says CUAD.

Click to view larger image Robbie Thompson, left, president/CEO of the Credit Union Association of the Dakotas, talks with television station reporters at a press conference launching the "We've Been Waiting For You" campaign to create awareness about the benefits of credit unions in North and South Dakota.(Photos provided by the Credit Union Association of the Dakotas)
Click to view larger image Flanking "The CU on the Road" vehicle that the Credit Union Association of the Dakotas will use to promote the benefits of credit unions in North and South Dakota are, from left: CUAD President/CEO Robbie Thompson; Vice President of Advocacy/Awareness Jeff Olson; Board Chairman Steve Davis; Director of Strategic Initiatives Kristie Heit; and CUAD staffers Karla Clark, Shawn Brummer, Deb Kruckenberg, Joell Kautzman, Amy Jo Johnson and Steve Rahrich.
The event launching "We've Been Waiting For You" was "well-covered by local media, including two local television stations," the association said.

The campaign goal is to create awareness about the benefits of credit unions across North and South Dakota.

"This is a unique campaign in our region," said Robbie Thompson, CUAD president/CEO.

"'We've Been Waiting For You' is about credit unions in North and South Dakota coming together as one to spread the beneficial credit union message," he said.

The campaign relies on testimonials from credit union members in the two states, describing experiences they have had with their credit unions. The testimonials will be incorporated into television and radio spots as well as the campaign's website. Use the resource link for more information.

"Another vital aspect of the campaign will be a grass roots road tour called 'CU on the Road,'" said Thompson.  "CUAD staff will be traveling in our CU on the Road vehicle across both states to meet with the public and talk about the benefits of credit unions."

The road tour kicks off April 17 and runs the rest of the year. Other tour stops include Bismarck, Grand Forks, Rapid City, Sioux Falls and more. Use the link for the full schedule.

CUAD will be conducting a second press conference later this week in Fargo.
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