BISMARCK, N.D. (7/16/14)--Pop on the radio and you may never hear a catchier tune than the one about credit unions written by attendees of the Credit Union Association of the Dakotas' annual meeting last month.
"Regulations, challenges, changes abound / Better ways to serve members must always be found / By collaborating we'll be orchestrating the goodness / Getting better every day, we'll be orchestrating the goodness," the song goes.
During a general session at the meeting, credit union professionals transformed into lyricists when they were joined by a pair of Nashville songwriters called The Song Team to create a tune that reflected the meeting's theme: Orchestrating the Goodness.
League President/CEO Robbie Thompson said the musicians asked for suggestions from the audience for lyrics and then blended them into the "Orchestrating the Goodness" song.
"They worked with the audience and tried to show how by cooperating and working together and getting different views they were able to create an original song," Thompson told
While the musicians initially didn't plan on recording a rendition of the song, attendees enjoyed it so much that many asked if they could have a copy of it after the session.
Eventually, The Song Team created the below YouTube video.