Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive
150x172_CUEffect.jpg
Contacts
LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
EDITOR-IN-CHIEF
MICHELLE WILLITSManaging Editor
RON JOOSSASSISTANT EDITOR
ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

CU System
Detroits cash-strapped schools turn to ads for funds
DETROIT (4/2/10)--Cash-strapped school districts in Detroit are presenting a marketing opportunity for credit unions by allowing advertisements on gym walls, athletic fields and school websites to help earn funds for the school districts. The key categories for ad sales include credit unions, banks, car dealers, quick-service foods, and fine dining restaurants, said Alternative Revenue Development, a Bloomfield Hills-based company that is selling the idea to schools. The first campaign will roll out at Trenton High School April 14, with three other Downriver districts participating. In August about 30 more school districts will begin displaying ads. Trenton-based Metro Shores CU said its ad campaign is half philanthropic, considering the state's funding crisis, but the ad campaign is expected to bring in business. The credit union has a sign on the school campus and website, and can set up a booth at sporting events to distribute brochures and talk to potential members The revenue generator comes amid a state funding crisis that is forcing school districts to get creative in making more revenue.


RSS





print
News Now LiveWire
RT @CUNA: Today is the first day of #CUYouthMonth How is your #creditunion celebrating?
53 minutes ago
New @FICO score metric expected this week, will include utility payments http://t.co/l0hGhilMqQ
1 hour ago
.@TheNCUA increased supplier diversity in 2014 by 49%, although NCUA’s workforce diversity levels declined slightly.
1 hour ago
Also from FFIEC today, council announces reappointments of Mary Hughes and Lauren Kingry to its State Liaison Committee. 2of2
1 hour ago
.@federalreserve Gov. Tarullo Wed. became 22nd chair of FFIEC for 2-yr term; succeeds Comptroller of the Currency Curry. 1of2
1 hour ago