MADISON, Wis. (3/25/08)--The CUNA Marketing and Business Development Council’s Diamond Awards competition winners were recognized during the council’s 15th annual conference held March 16-19 in Nashville, Tenn. The Diamond Awards, representing credit union marketing and business development achievement, feature 35 categories, ranging from annual reports to youth marketing and financial education. Judges evaluated entries, based on strategy, design and production, creative concept, copy and communication, and results. Premier FCU, Boulder, Colo., was awarded “Competition’s Best”--the highest “Best of Show” award. Entered in the Complete Campaign category, “Banking Grown Up” was designed to brand the credit union and attract younger members through a TV ad campaign that drove traffic to the credit union’s BankingGrownUp.com website. The $282 million asset credit union exceeded its marketing goal and attracted 2,401 new members over seven months. This year’s awards competition received 1,300 entries. Judges awarded three entries as Best of Show, along with 96 Diamond Awards and 198 Awards of Merit. Other Best of Show honorees included:
* Best Association Entry: Maine Credit Union League, Westbrook, Maine, for its “Holiday CDs” Community/PR program. The league’s objective was to sell 5,000 CDs through member credit unions to raise awareness and funds to benefit its Campaign for Ending Hunger. A total of 8,141 CDs were sold in two months. * Best Use of Art: Bellco CU, Greenwood Village, Colo., for “Refer a Friend Banner and Signs,” entered in the Point of Sale Category. The credit union sought to build its membership through a member referral campaign with a $25 incentive. The art featured unlikely friends making good in humorous drawings.
For a complete list of award winners, use the link.