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TOM SAKASHSTAFF NEWSWRITER

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CU System
EasCorp now well-capitalized members told
BURLINGTON, Mass. (4/20/11)--Eastern Corporate FCU 's recent voluntary capital subscription program has sold out, which means EasCorp now operates as a "well-capitalized" corporate credit union under the National Credit union Administration's corporate credit union regulation. The announcement was made by EasCorp President Jane Melchionda at EasCorp's 33rd annual meeting in Burlington, Mass. More than 150 credit union officials attended the event. Melchionda also reported that EasCorp and its subsidiary, Vertifi Software LLC, experienced growth in new members and product sales during the most recent four quarters. EasCorp also elected two new directors: Audrey Phinney, president, Bridgewater (Mass.) CU, and Stewart Steele, CEO and treasurer, Quincy (Mass.) CU. They were elected to three-year terms. The meeting's educational program featured keynote speaker Maya Bourdeau of Attune LLC, who spoke about "Psychological Marketing: Bringing the Science into the Art of Marketing." Her presentation discussed how human subconscious an affect a consumer's decision to purchase an item or service and how credit unions can frame their marketing to more effectively deliver their message. A panel on Channel Delivery Strategies featured Douglas Allman, president, NASA FCU, Upper Marlboro, Md.; Sonya McDonald, senior vice president of market development, Randolph-Brooks FCU, Live Oak, Texas; and Jim Morrell, senior vice president, support services, iQ CU, Vancouver, Wash. Moderating the discussion was Craig Roy, senior vice presideht, support services, Digital FCU, Marlborough, Mass.


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