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CU System
Elevations CU Attracts YouTube Hits With Random Acts Of Kindness
BOULDER, Colo. (5/21/13)--Elevations CU has used the Random Acts of Kindness concept to generate a high volume of hits on YouTube.

While Random Acts of Kindness have gained popularity as a way to earn word-of-mouth publicity, Elevations CU collaborated with local businesses and nonprofits to create more online buzz.

Elevations recently commandeered a food truck from Comida, a mobile Mexican food business, and handed out free lunches throughout Longmont, Colo. The event helped spread goodwill among the Longmont community and raised money for the OUR Center, a local food pantry and shelter.

"All of the sudden you have several groups coming together that are very likely to [promote the event] to their constituents," said Dennis Paul, Elevations CU assistant vice president of business and community development. "You have a system where a number of folks are channeling this out."

The collaboration with local businesses and groups has engaged YouTube viewers. A YouTube video of the Comida lunch giveaway has attracted more than 13,000 views.

On Valentine's Day, the credit union bought gifts and flowers on behalf of shoppers, and later bought dinner for couples. Videos of the presentations attracted more than 39,000 and 67,000 views, respectively.

Elevations CU has similarly engaged its members on Facebook. In 2012, the credit union offered $1 donations to its foundation in exchange for Facebook 'likes." Currently, Elevations has more than 9,000 Facebook likes.
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