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Farber, Sinek join ACUC's San Francisco lineup
MADISON, Wis. (3/13/14)--Two additional speakers--Steve Farber and Simon Sinek--have been added to the lineup for the Credit Union National Association's 2014 America's Credit Union Conference, set for June 29-July 3 in San Francisco.
 
Perhaps best known for his first book, "The Radical Leap: A Personal Lesson in Extreme Leadership," Farber embraces extreme leadership as one would approach an extreme sport: "Learn to love the fear and exhilaration that naturally comes with the territory." He recently expanded and updated the book, releasing it as "The Radical Leap Re-Energized: Doing What You Love in the Service of People Who Love What You Do."
 
Farber is the president of Extreme Leadership Inc. and founder of The Extreme Leadership Institute, both of which are devoted to cultivating and developing extreme leaders in business and other arenas. His other two books are "Greater Than Yourself: The Ultimate Lesson of True Leadership" and "The Radical Edge: Stoke Your Business, Amp Your Life and Change the World."
 
Sinek's concept of "Why" is the second-most-watched TED talk videos. His books, "Leaders Eat Last: Why Some Teams Pull Together and Others Don't" and "Start with Why: How Great Leaders Inspire Everyone to Take Action," address inspirational leadership.
 
"I imagine a world where people wake up every day inspired to go to work and return home at the end of the day feeling fulfilled by the work they do, feeling that they have contributed to something greater than themselves," he says.
 
Farber and Sinek join Marcus Luttrell, former Navy SEAL and author of "Lone Survivor" and "Service: A Navy SEAL at War and True Stories of American Heroism."
 
"Their insights, leadership and inspiration are sure to motivate attendees to drive positive change for their credit unions," said CUNA President/CEO Bill Cheney.
 
CUNA also announced a Guess the Speaker contest for the fourth ACUC keynoter. Entrants who submit correct guesses by May 9 will be entered for one free registration for this year's conference.
 
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