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CU System
Filene seeking social media survey participants
MADISON, Wis. (8/6/10)--The Filene Research Institute is asking credit unions to participate in a new study on the business impact of credit unions' social media marketing strategies. Social media marketing using Facebook, Twitter, and other Web-based applications has created a lot of buzz, but no one has yet measured its financial impact or determined what mix works best for credit unions, the institute said. To address this issue, Filene's project will work to develop the first predictive model for credit unions to use to estimate the impact of their social media marketing strategies on measures such as membership and products per member. Participation requires about two hours during the next year and will involve four quarterly surveys between this month and July 2011 about marketing activities, as well as social media marketing. Each survey will take 25 to 30 minutes to complete. Natural person credit unions not currently using social media can participate, too. The research aims to produce a statistically tested method to predict changes in membership and products per member (or member share) based on social media activities. Aug. 20 is the deadline to sign up for the survey panel. To register, use the link.
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