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CU System
Filene seeks CUs for Just4You testing panel
MADISON, Wis. (3/28/14)--The Filene Research Institute is seeking three to five credit unions to participate in its Just4You member service program.
 
Developed by a team of Filene i3 innovators, Just4You provides member service representatives (MSRs) with six questions to help guide a member's experience and product selection.
 
The multiple-choice questions help MSRs identify a profile and the appropriate products and services for the member.
 
According to Filene, initial tests of Just4You showed one credit union saw an increase of members using three or more products to 13% from 4%. Another credit union more than doubled its rate of credit card acquisition by new members.
 
Deadline to apply for the panel is Wednesday.
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