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CU System
Filene testing new green tool
MADISON, Wis. (2/10/11)--The Filene Research Institute has told News Now it is currently fully subscribed for the first round of testing on its new social media tool to help credit unions celebrate Earth Day (April 22), join the green movement, and show their commitment to social responsibility. The Leap, created by Filene’s i3 team, is an interactive Web-based tool that shows credit union members how they can save some green in their wallets by making good choices and taking advantage of money-saving and eco-friendly options offered by a credit union. Filene is seeking credit unions to test The Leap. Participation is free. Testing credit unions will receive a marketing kit, a customizable Web tool and graphics.[EDITOR's NOTE: Filene contacted News Now Thursday afternoon to say it has been overwhelmed with credit unions volunteering to participate for the first round of testing. It doesn't need more volunteers at this time.] Filene’s i3 is a work group of young professionals who seek to create innovative products, services and resources that benefit the credit union industry.
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