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CU System
Florida CUs team with NBC 6 to share CU difference
PEMBROKE PINES, Fla. (3/26/08)--Eight credit unions in South Florida have teamed up with NBC 6, a television station in South Florida, to produce television commercials that began airing this month as part of the station's credit union awareness campaign related to the 100th anniversary of credit unions. The 30-second commercials, produced by NBC 6, focus on the benefits that using a credit union brings to consumers. Power Financial CU, based in Pembroke Pines, has unveiled a commercial that already has begun airing. The ads feature a 20-second message about the credit union difference, followed by a 10-second tag featuring Power Financial CU. For 21 consecutive years, credit unions nationwide have ranked No. 1 in consumer satisfaction. "It's time to let South Florida know about the secrets of our success," said Allan M. Prindle, president/CEO of The $455.3 million asset Power Financial CU. "Not only do we pride ourselves in outstanding customer service, but we also offer lower loan rates, higher dividend rates and fewer fees than our big bank neighbors," Prindle said. "In addition, South Florida is our roots. We have been locally owned and operated for our entire 56 years of business by our membership. The amount of time we have been in business and the fact that we are owned by our members and not shareholders makes us very unique." NBC 6 is offering a web page, www.nbc6.net/creditunion, that offers information on credit unions, videos, links to area credit unions and a toll-free phone number for details. The web page also indicates that credit union members in Florida receive a direct benefit of $409 each year per household, adding up to more than $970 million in annual savings for consumers in the Sunshine State. The commercials will run through August. For a list of credit unions involved in the project, use the link.
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