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CU System
Forty video entries tell REAL-life member stories
WASHINGTON (11/11/09)--Credit unions and state leagues participating in the National Credit Union Foundation’s (NCUF) REAL Solutions program produced 40 videos and entered them into the foundation’s REAL Solutions video contest. The contest aims to encourage credit unions to gather video testimonials of credit union members to promote the value of credit union membership and products featured in the REAL Solutions program. “A visual statement from actual credit union members is such a powerful tool,” said REAL Solutions National Program Director Lois Kitsch. “State leagues can use these video testimonials to promote the value of credit unions and to differentiate credit unions in the marketplace when working on state and national legislative agendas. We didn’t have any expectations in terms of how many states or credit unions would participate this first year, but we have 40 entries from eight states.” The California and Nevada Credit Union Leagues submitted 17 entries. “These videos are a great idea,” said Carol Payne, league vice president of communications and marketing, adding that “they tell the credit union story for us. We have shown a few of them to all staff here at the league and when one in particular was shown, there was not a dry eye in the group. Win or not, these videos have already made their mark on our staff and soon hopefully our members.” The Wisconsin Credit Union League submitted 12 entries documenting the impact REAL Solutions participating credit unions are having in their communities. The member stories reveal how credit unions work with their members to make their lives better, according to Wisconsin League CEO, Brett Thompson. NCUF will choose 15 videos, which will then be narrowed to five finalists by a video advisory committee. The five videos will be posted to the REAL Solutions Impact Center, where visitors to the site can pick their favorite. The winning entry will receive free trips to Washington, D.C., for the winning league, credit union and member. The winners will share the stage at an event held prior to the Wegner Awards dinner during the Credit Union National Association’s Governmental Affairs Conference, Feb. 21-25.
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