COLUMBIA, S.C. (8/24/11)--Four South Carolina credit unions earned state-level recognition for their leadership in financial education through the 2011 Credit Union National Association (CUNA) Desjardins Financial Education Awards. The state awards will be presented at the 2012 Annual Meeting of the South Carolina Credit Union League on April 21. The Desjardins Youth Financial Education Award is given to credit unions that demonstrate leadership in providing financial fundamentals to young people, in advocating for greater public and legislative support of the need, and in working together with like-minded organizations. First-place winners in 2010-11 are:
* SPC CU, Hartsville, $50 million-$150 million in assets, which hosted its third annual “Take the Stage Youth Concert” for financial literacy in 2011, scripting lessons on the credit union difference, value of membership, and money management. Targeted to students ages 13-25, the concert is promoted through member and employee communications, targeted mailings, billboards, table tents at youth-oriented businesses, and posters in branches and community venues. * Palmetto Citizens FCU, Columbia, $150 million-$500 million in assets, which engaged in two financial education programs: volunteer support for educators and participation in National Credit Union Youth Week and the Youth Savings Challenge. In-school activity with the National Endowment for Financial Education High School Financial Planning Program and Junior Achievement (JA) reached 1,620 students in 25 schools and organizations with its 22-person Financial Education Team. April 2011 savings incentive drawings and two special seminars brought 110 young people into new club accounts and 26 other new youth accounts. * SRP FCU, North Augusta, more than $500 million in assets. It helped create reusable materials from the NEFE High School Financial Planning Program, the “JA Presents NEFE” modules, and a supplemental corresponding activity to enhance the credit, identity theft, and insurance modules.
New this year, the Desjardins Adult Financial Education Award identifies outstanding credit union programs in adult and community education, especially those blending instruction with awareness and collaboration in building consumer knowledge. The first winner in South Carolina is Palmetto Citizens FCU, Columbia, in the $150 million-$500 million in assets category. Formerly an educators’ credit union, PCFCU learned that many adults share the need for financial fundamentals. Its free seminars for members and the community provide an open forum for questions and deliver a take-home resource guide. The credit union provides free dinner during the hour-and-a-half events and offers customized versions for businesses, schools, churches, and other community organizations. First-place winners in the state program move on to national judging.