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LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
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ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

CU System
Free CUs for Kids marketing workshop in November
SALT LAKE CITY (1/27/10)--Children’s Miracle Network Tuesday announced a complimentary Credit Unions for Kids Cause Marketing Workshop to be held Nov. 10. The workshop is designed for credit unions in the early stages of developing a Credit Unions for Kids campaign and for those looking to re-energize their existing program. Presented by CO-OP Financial Services, the workshop will be held during the Children’s Miracle Network’s annual Celebration event at Walt Disney World in Orlando, Fla. The one-day workshop will feature speakers from the nonprofit and credit union communities. Experts will share information and best practices that credit unions can use to create and execute successful campaigns. The keynote speaker will be Jennifer L. Maher, president/cause coach of The Cause Academy. Maher has more than 15 years of experience in the cause industry, having led the national corporate alliances and brand marketing initiatives for nonprofit organizations Make-A-Wish Foundation of America and the YMCA of the USA. Participants will be invited to attend all of the Children’s Miracle Network Celebration events, including a Champions children pin exchange and a medal ceremony. Travel and hotel must be covered by the participant. Credit unions have partnered with Children’s Miracle Network since 1996, when the Credit Union for Kids program was introduced nationwide. Today, credit unions nationwide collaborate with credit union chapters, leagues and business partners, including CO-OP Financial Services, raise funds for 170 Children’s Miracle Network hospitals. Since its inception, Credit Unions for Kids has generated nearly $80 million for children’s hospitals. For more information, contact Joe Dearborn at 480-614-9673 or by e-mailing jdearborn@childrensmiraclenetwork.org.
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