MADISON, Wis. (8/17/12)--Thousands of consumers stood in line Wednesday and Thursday at specific gas stations nationwide, as credit unions and small banks gave away free gasoline in efforts to encourage consumers to "Take Back Your Banking" from the largest U.S. banks.
The giveaways were held in 10 U.S. cities: Baltimore; Memphis; New Orleans; New York; Portland, Ore.; St. Louis; Lake Charles, La.; Jackson, Miss.; Lima, Ohio; and Little Rock, Ark. (MarketWire Aug. 16).
Representatives from credit unions and community banks who have partnered through Kasasa.com--a national brand of free checking and savings accounts--were present at locations in each city to pump $20 worth of gasoline to each of the first 200 consumers in line, Marketwire said.
In northwest Atlanta, the gas giveaway, sponsored by CU of Atlanta and Family Savings FCU, brought attention to consumers who are tired of mega banks' high fees and highlighted credit unions offering banking products with great service attached, said Leslie Bishop, a spokeswoman for Family Savings (The Atlanta Journal-Constitution Aug. 16).
In Memphis, a branch of Jackson, Miss.-based Hope CU teamed with Kasasa and a local bank to not only give away free gasoline, but also to educate consumers about credit unions and community banks as alternatives to megabanks (WMC-TV.com Aug. 15).
In the Jackson, Miss., area, employees of Hope CU and Magnolia FCU--in addition to providing information about credit union services--doubled as gas station attendants during the gasoline giveaway (WLBT.com Aug. 15).