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Fundraising events are serious fun
MADISON, Wis. (12/20/10)--While cause marketing is serious business, the events that support it involve fun and creativity. There are many creative fundraising ideas from credit unions involved with CUs for Kids. For example, each year employees from Rivermark Community CU, Beaverton, Ore., partner with the Safeway Bread Plant in Clackamas to produce and package thousands of pounds of cookie dough for its Dough for Doernbecher drive. The credit union sells sugar-cookie dough for $5 a five-pound bag and chocolate-chip cookie dough for $7.50 per five-pound bag. All ingredients are donated, and all proceeds benefit Doernbecher Children's Hospital. In its 26th year, the event raised over $50,000 for the local children's hospital in 2009. Since 2006, iQ CU, Vancouver, Wash., and Fibre FCU, Longview, Wash., have sponsored a credit union charity mortorcycle ride to benefit Doernbecher Children’s Hospital The event began in 2006 and raised $16,000. This year, 130 riders took part, and they raised more than $32,000. “Our hope is that it continues to grow, and becomes a premiere event in the area,” said Brad Wood, information systems manager at iQ Credit Union. Cascade Community CU, Roseburg, Ore., is conducting its fifth annual Christmas tree auction to benefit Credit Unions for Kids. Each employee is provided with a tree ranging from 18 inches to 4 feet in height and $25 for decorations. Most employees choose a theme and solicit additional gifts from local businesses. As of Thursday, the event had garnered $4,600 in bids with one day left; and a dollar for dollar Co-Op Miracle Match grant from CO-OP Financial Services will potentially total nearly $10,000. For the past 10 years, Cascade Community CU also has hosted a one-day rummage sale to benefit Credit Unions for Kids. Members can reserve a space to sell their valuables for $25, or $35 for a covered space. As the credit union tells its prospective sellers: “We provide the space. We provide the advertising. You provide the treasures.” The credit union also sells hot dogs and Pepsi has donated beverages for the event. Last year the event raised about $1,200. Cascade Community CU also offers its an annual “We Will Rock You” raffle for a truck load of gravel. (Yes, gravel) The promotion began when a credit union employee suggested the idea because she knew someone who worked at a local gravel company. The raffle has been a big hit with members with homes needing the gravel for landscaping. Casey Buller, vice president of marketing at the credit union, said the event raises about $2,000 annually for Credit Unions for Kids. “It just goes to show that a raffle prize doesn’t have to be a car or expensive getaway,” said Buller. “People want something functional too, something they can use.” In the Midwest, deer hunting is as much a Fall tradition as Halloween and Thanksgiving. The Minnesota Credit Union Foundation uses that tradition to help others with its Credit Union for Kids Big Buck competition. The event is a team competition. The credit union team with the highest number of total antler points for the top five deer is the winner. The first place credit union/organization receives a traveling trophy and makes a $200 donation to the Children’s Miracle Network Hospitals. (Editor’s note: This is part three of a series of articles News Now is featuring on credit unions and cause marketing.)
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