DES MOINES, Iowa (2/17/12)--Funeral arrangements have been set for Warren Morrow, CEO and founder of Coopera Consulting, who died unexpected early Wednesday morning at the age of 34 (News Now Feb. 15).
"Warren was a unique individual of exceptional passion," said Mark Condon, senior vice president of the Credit Union National Association (CUNA), which has an exclusive, national partnership with Des Moines, Iowa-based Coopera to help credit unions reach out to Hispanics. "He was the catalyst behind CUNA's valued partnership with Coopera, and that partnership will continue to thrive as a testament to Warren's work and what our partnership will continue to do for credit unions. He put together an incredible team that shares his passion and commitment."
Working together, CUNA and Coopera launched a Spanish personal finance website for credit unions, El Poder es Tuyo--The Power is Yours. Coopera and its sister company in Iowa, The Members Group, recently partnered to provide credit unions with the Coopera Card, a reloadable Visa prepaid card build specifically for Hispanic cardholders. Coopera works with several state leagues, and Morrow had begun fielding inquiries from Fortune 500 companies on how to better break into the Hispanic market.
"Warren had a powerful vision that outreach to the underserved Hispanic community should not be philanthropy," said Murray Williams, chief operating officers, Iowa Credit Union League, which has owned Coopera since 2006. "Instead, a business could do well by doing good--and everyone would benefit." (See resource links for a video of Morrow and local coverage of his efforts.)
Miriam De Dios, vice president of Coopera, said the legacy Morrow has created will live on through their company. "It is our mission to continue with Warren's passion and vision of Coopera as we move forward."
Visitation will be today from 5 p.m. to 8 p.m. at Dunn's Funeral Home, Des Moines, Iowa 50312. Funeral services will be Saturday at 1 p.m. at Grace United Methodist Church in Des Moines. He is survived by his wife Christina Fernandez-Morrow and 7-year-old daughter Ariana. In lieu of flowers, the family asks that contributions be made in his honor to the Warren Morrow Memorial Fund at Des Moines Metro CU.