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GAC hashtags can amplify CU message
WASHINGTON (2/24/14)--With a record attendance of more than 4,400 credit union advocates attending the Credit Union National Association's Governmental Affairs Conference today through Feb. 27, the credit union system's collective eye will be turned toward Washington, D.C. CUNA GAC attendees have an opportunity to further amplify their voices by participating in the credit union social media conversation.
The GAC conversation will take place across all CUNA social media platforms, said Amaia Kirtland, CUNA's social and digital media manager. During the conference CUNA will host a social media hub on the convention center's L Street bridge, where attendees can meet and connect.
CUNA employees also will help attendees set up and use CUNA GAC and CUNA Advocacy apps, which will help them make the most of the GAC experience, including following the social conversation.
Attendees should follow these handles:
  • @CUNA
  • @CUNAAdvocacy
  • @NewsNowLiveWire
  • @CUMagazine
  • @aSmarterChoice
And they should use and follow Twitter hashtags:
  • #UniteforGood
  • #DontTaxMyCU
  • #CrashtheGAC14
The hashtags will work on Goolge +, Pinterest, Instagram, Vine, LinkedIn and Facebook.
"GAC participants--and credit union advocates everywhere--are encouraged to engage and share content as well as post and share their original content," said Kirtland. "Use of the hashtag facilitates everyone's ability to participate, even those who cannot be in attendance, and increases the overall impact of our credit union message."
Kirtland also encouraged attendees to post photos and videos to make their posts more engaging. For example, she suggested that when advocates visit their lawmakers on Capitol Hill, which is a key component of the CUNA GAC experience, they should feel free to ask for a photo and tag the elected official in the post with the hashtag #DontTaxMyCU. 
Credit union advocates should be respectful of political differences, she advised. "We're really aiming to share the positive credit union story here," she added.
CUNA will also post Unite For Good visual storyboards and banner throughout the conference where advocates can take pictures and then explain how their credit union is taking action on Unite For Good--the CUNA vision announced at last year's GAC in which "Americans Choose Credit Unions As Their Best Financial Partner."
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