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CU System
Garden Savings FCU airs latest humorous commercial
PARSIPPANY, N.J. (9/28/11)--The latest installment of Garden Savings FCU's string of humorous commercials and videos depicting the differences between banks and credit unions has been released. The Parsippany, N.J.-based, $205 million asset credit union said the latest installment, the "pool fishing" spot, brings back recurring characters from previous ads but adds a twist, according to the New Jersey Credit Union League (NJCUL) (The Daily Exchange Sept. 27). "The premise is pretty much the same," Michael Powers, the credit union's chief sales officer, told the league. "We're admittedly taking a little bit of an off-beat approach with the hope that people will watch through to the end of the spot, which of course highlights the primary point of the commercial, and that is 'when it comes to banking, a credit union is just plain BETTER.'" "That's essentially the credit union message in a nutshell," said Garden Savings FCU President/CEO Lou Vetere, "and it's right in line with the strong 'Banking You Can Trust' message that the NJCUL puts forth." The commercial is airing on cable systems in Morris County and Newark on several channels through the end of October. It has a similarly paired radio commercial airing on WDHA-FM during the same period. The commercial is also posted on the credit union's Facebook page and on its YouTube channel. To view the video, use the link.
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