Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive
150x172_CUEffect.jpg
Contacts
LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
EDITOR-IN-CHIEF
MICHELLE WILLITSManaging Editor
RON JOOSSASSISTANT EDITOR
ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

CU System
Give social media a shot Texas league meeting told
FARMERS BRANCH, Texas (4/9/10)--Credit unions resistant to engaging in social media should give it more thought, according to Amanda Vega of Amanda Vega Consulting, who opened the Texas Credit Union League's (TCUL) 76th Annual Meeting and Expo this week in Grapevine, Texas. Social media is a powerful tool that can help credit unions grow membership, increase awareness in the market space and influence decision-making, Vega said. "Credit unions are organically built on the premise of social media," she told the credit unions attending. Because credit unions are formed with a common bond, they have the ability to "connect faster and deeper with your members than your competition," Vega said. Vega cautioned that social media isn't about taking traditional stuff and putting it online. "It's about being a part of the conversation," she said. "Think of social media as a party. Your host invites you and then she introduces you to other people, and your connections grow." To develop a social media plan, Vega listed six steps:
* Listen; * Create content document; * Create the plan/footprint; * Assign staff to implement and oversee; * Interact: and * Track and regroup.
"The reality is, social media isn't going away. You may think it's only a kids' party, but those 'kids' are your future members," she said. Because there are inherent risks using social media, credit unions will find it's critical to have policies and procedures in place to mitigate the risks, she said.


RSS





print
News Now LiveWire
Recording of @CUNA Jan. 26 #rbc2 webinar is now available online here: http://t.co/jgxkd65Fj0 Just sign in and listen.
30 minutes ago
.@SEC_News 2/19 proxy voting roundtable: contested director elections, increasing retail shareholder participation http://t.co/8k0p6ZvNL8
42 minutes ago
.@TheNCUA posted resources 2 help consumers protect themselves,take action if they believe they were ID theft victims:http://t.co/HVaikbuT9H
2 hours ago
.@TexansCU, under conservatorship of @TheNCUA, reported continued growth in 2014. http://t.co/1iWLrhHBGy
3 hours ago
.@TheBuffaloNews picks up @Bankrate's mortgage must-haves with @CUNA personal finance expert Susan Tiffany http://t.co/pEwAgurrAl
4 hours ago