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Gladwell To Give First Presentation Of New Book at ACUC
MADISON, Wis. (6/17/13)--Malcolm Gladwell, a keynoter at the Credit Union National Association's 2013 America's Credit Union Conference (ACUC), will do a first-time presentation on his new book at ACUC, the Credit Union National Association announced. ACUC will be held June 30-July 4 at the Hilton New York in New York City.

The New Yorker staff writer and author of four New York Times bestsellers, Gladwell is known for turning conventional wisdom on its head as he does in his soon-to-be-released book, "David vs. Goliath." 

Gladwell was interviewed for a feature article in Credit Union Magazine by Paul Gentile, executive vice president, strategic communications and engagement, at CUNA, which presents the conference.

Credit unions are David to the banks' Goliath, and credit unions should look to use their smaller size to their advantage in a financial services arena that is as unsettled as it ever has been, said author and reporter Gladwell.

"I am interested in the idea that a lot of our intuition about what is an advantage and what a disadvantage is are wrong--that we confuse those two things," Gladwell said. "We can make a list of things that help us or hurt us. I think the wrong things are on the list." 

Future success is not ensured by being more powerful in the marketplace, because bigger is not always better, Gladwell explained.

"True innovation comes from the marginal people who push innovation into the center," he concluded.

In 2005, he was announced as one of Time's 100 most influential people. He is ranked No. 10 on The Thinkers 50 2011, and in 2007 he received the American Sociological Association's first Award for Excellence in the Reporting of Social Issues.
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