Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive
150x172_CUEffect.jpg
Contacts
LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
EDITOR-IN-CHIEF
MICHELLE WILLITSManaging Editor
RON JOOSSASSISTANT EDITOR
ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

CU System
HGTV Star, Lake Michigan CU Offer Home Makeover Sweepstakes
GRAND RAPIDS, Mich. (3/8/13)--Lake Michigan CU has landed Home and Garden TV host Carter Oosterhouse as its spokesman. The credit union is featuring Oosterhouse in a $25,000 home makeover sweepstakes.

Oosterhouse, the host of the new HGTV network show "Million Dollar Rooms," is a native of Traverse City, Mich., and a member of the Grand Rapids, Mich.-based credit union.

The sweepstakes runs through April 30. A drawing will be May 17. The winner will receive $25,000 in cash for renovations and design advice from Oosterhouse.

Oosterhouse has a friend who works in Lake Michigan CU's mortgage department, Don Bratt, director of marketing for the $3 billion credit union, told News Now.  Lake Michigan CU President/CEO Sandy Jelinski is a fan of Oosterhouse, who has hosted several shows about home renovation and design, and is known for his community outreach work, Bratt said.

In addition to his production company, Oosterhouse runs a nonprofit that builds and develops community parks and playground to promote fitness among youth.

"Sandy thought Carter would be the perfect person to communicate the values of our credit union to the community," Bratt said.

The credit union will feature Oosterhouse on radio, TV, outdoor and print advertising and through social media and mailings. Oosterhouse's image also is featured prominently in the credit union's branches. "Cardboard displays in branches are very popular," Bratt said.

Oosterhouse provides a blend of both celebrity and local appeal, he added.

"His appeal stretches beyond our membership," Bratt said. "People who were not members have inquired about the sweepstakes. That's an opportunity for us to extend our value proposition."


RSS





print
News Now LiveWire
.@TheNCUA issued orders prohibiting 7 from participating in affairs of any federally insured FIs. See #NewsNow Wed. http://t.co/UFBxuYDB8T
1 hour ago
Albuquerque biz journal highlights #NewMexico's #creditunion culture http://t.co/wpD6scAObo
1 hour ago
#NewsNow LCUL's Cochran: 'Old' benefits attract young, new members http://t.co/nqShYqmfzs
1 hour ago
Over 3,000 #creditunions across the nation raised raise > $10,750,000 for local Children's Miracle Network Hospitals in 2014--a new record.
2 hours ago
Consumer spending is slumping #Market #Economy http://t.co/RI4HS68IuJ
18 hours ago