MADISON, Wis. (8/19/10)--Heartland CU, Madison, Wis., announced the launch of its “Go Local” initiative, to make consumers aware of locally oriented decisions, critical to developing strong communities throughout southwestern Wisconsin. Heartland will donate more than $75,000 to organizations and causes in the Dodgeville, Lancaster, Madison, Platteville and Verona areas through 2011. The amount includes a $10,000 cash donation to a non-profit organization, awarded by community vote. The $10,000 winner will be nominated by visitors to the Heartland CU Go Local Community Page, with finalists unveiled later this year. “For 75 years, Heartland CU has grown because our members know we are a trusted partner who truly cares about the financial well-being of our members and their surrounding communities,” said Sally Dischler, Heartland president/CEO. “With ‘Go Local,’ we get to walk the walk--honestly, we can’t wait to see how our neighbors choose to help each other,” she added. “We’re all making a real difference here." Heartland CU will celebrate the launch of its “Go Local” campaign Aug. 28 in Madison at the Marquette Neighborhood Association’s 45th Annual Orton Park Festival. Heartland CU has been a sponsor of the festival since 1988. Heartland CU has $165.6 million in assets.