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CU System
Hispanic immersion program deadline extended
MADISON, Wis. (8/7/08)--The World Council of Credit Unions (WOCCU) extended the deadline for enrollment in its 2008 Hispanic Marketing Immersion Program to Aug. 15. Applicants must submit completed registration forms for the few remaining spaces to WOCCU no later than 12 p.m.
From left, Guadalupe CU Loan Officer Daniel Rael and President/CEO Winona Nava compare Spanish class notes with Hannah Carriger, teller manager for Army Navy FCU, at the 2007 Hispanic Marketing Immersion Program. The trio honed language skills and learned about Hispanic culture in Guanajuato, Mexico. (Photo provided by the World Council of Credit Unions)
In the Hispanic Marketing Immersion Program, credit union staff and executives become immersed in Mexico's culture while working in Mexican credit unions and exploring their marketing strategies. The program's goal is to give participants insight into ways to reach Hispanic consumers back home. The dates for the program are Sept. 20-27 for a one-week experience, and Sept. 20-Oct. 3 for a two-week experience. This year's program, which takes place in Morelia in central Mexico, is a 360-degree experience, incorporating language instruction, total cultural immersion and an internship at a Mexican credit union, or caja. Participants begin each day with four hours of Spanish language instruction at a certified language school, and are classified according to their individual skill level--from beginner to native Spanish speaker. The participants can apply what they learn from language classes in a real-world setting while living with a Mexican host family. They also will serve a practical internship with either Caja Morelia-Valladolid or Caja Alianza. The program’s session are priced at $1,600 and $2,600. The cost includes attending the second annual U.S.-Mexico Marketing Workshop. Workshop attendees will view marketing presentations from the four largest Mexican cajas. The workshop will be held on Sept. 26 between the program's first and second weeks. For more information, use the link.
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