Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

CU System
How do CUs collect members e-mail addresses
PORTSMOUTH, N.H. (8/27/08)--Credit unions collect members’ e-mail addresses primarily through teller incentives, according to a recent survey. About 17% of respondents said they used teller incentives to collect e-mail addresses, compared with account opening practices at 13% and through the credit union’s website at 13%. “The optimal time to gather the e-mail address is right at the beginning of the relationship,” said Rick Blaisdell, co-founder of MailMethods, the company that conducted the survey. “A best practice is to capture the e-mail address as early as possible in the relationship, even if the credit union does not have any current plans to use it.” Credit unions also obtain the addresses through signage in the credit union, direct mail and telemarketing, the survey said. MailMethods, based in Portsmouth, N.H., develops e-mail appliances for financial and retail markets.


RSS print
News Now LiveWire
.@CFPB today finalized changes 2 remittance rule, proposed in April. See rule here: http://t.co/tPs6Mlimni
9 hours ago
State OKs Floridacentral #creditunion's bank branch purchase #NewsNow http://t.co/37uXorWsmV
12 hours ago
Today is deadline to order your T-shirt for #MiracleJeansDay @CU4Kids @CMNHospitals http://t.co/UXIqW3cFN6
12 hours ago
#Creditunion #100MM on display with @NWCUA's Minickiello, Wash. Rep. Sharon Tomiko Santos at @NCSLorg @CUNAadvocacy http://t.co/xVwnS39uEM
13 hours ago
Fraudsters hit @jpmorgan with smash and grab #phishing campaign http://t.co/VEkAvctYLJ
13 hours ago