WESTBROOK, Maine (2/27/14)--The Maine Credit Unions' Campaign for Ending Hunger ended with a record-setting $513,309 in funds raised, but the reverberations of the annual project are even more far-reaching.
The Maine Credit Union League found that the campaign resulted in nearly $2 million in "positive coverage and goodwill" of the credit unions' efforts (Weekly Update Feb. 21). Newspapers ran more than 600 articles. Sixty-one news stories aired on TV. Radio interviews and stories tallied 217. That doesn't include the word-of-mouth coverage by Maine residents at sporting events, schools and online.
The money raised will purchase about $7.6 million worth of food, and the campaign's year-round activities keep the issue top of mind.
"The ongoing efforts of credit unions to raise funds and bring attention to hunger in Maine keeps the issue visible and in front of people throughout the year," said Kristen Miale, president of Good Shepherd Food Bank, Auburn.
"The Maine CUs' Campaign for Ending Hunger reinforces the values and philosophy of credit unions with members, in the community and with the media," said league President John Murphy. "That benefits all credit unions throughout the year."