POCATELLO, Idaho (4/15/10)--A Idaho State University (ISU) professor whose work on how credit unions impact financial institutions' behavior is cited widely is one of three professors to be honored by the university with 2010 Outstanding Researcher Awards. Bob Tokle, professor of economics, will receive the award April 28 with two other Idaho State faculty members. One of them will also be presented the 2010 ISU Distinguished Researcher Award. Tokle joined ISU as assistant professor in economics in 1986. His research specialties include the economics of advertising and the effects of credit unions on the behavior of banking institutions, said ISU. His work's national, public policy impact is evident in its citation in testimony before the U.S. House Ways and Means Committee in matters related to credit unions, the university said. (agweekly.com April 12). Tokle's study concluded that consumers benefit from credit unions because they force banks to price their products lower than they would if competition from credit unions were absent. He has contributed to studies for the Filene Research Institute and for the Credit Union National Association and he is a board member of a credit union in Idaho.